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COLORADO SPRINGS, Colo. – USA Archery is launching a promotional social media and poster campaign with Marvel Entertainment to grow the sport of archery in communities across the country. Launched on National Archery Day, May 13, 2023, USA Archery and Marvel worked together to bring comic book fans a fun influencer video and limited-edition poster, promoting USA Archery’s Archery is for Everyone! campaign.
The poster showcases Hawkeyes Clint Barton and Kate Bishop demonstrating the USA Archery steps of shooting with other Marvel super heroes cheering them on.
There is also a fantastic video in which social media influencer Jess Dolan (@femalepeterparker) and four-time Olympian Brady Ellison (@bradyellison) go head-to-head in a heated archery competition, after Brady first teaches Jess how to shoot. Fans can click on the link at the end of the video and find an Archery is for Everyone! Try Archery event in their communities.
USA Archery has partnered with over 60 archery clubs, organizations, retailers and state fish and wildlife agencies to bring archery to communities – coast-to-coast.
The poster and companion Archery is for Everyone! Try Archery Events campaign is the latest initiative in USA Archery’s investment to grow the sport of archery. This campaign connects to audiences which the archery community may not normally reach.
USA Archery CEO Rod Menzer commented: “We are so excited to collaborate with Marvel and key stakeholders across the country in bringing this campaign to life. Archery has had big moments in the spotlight, spotlight with now-iconic heroes in blockbuster films and television shows, but this time, we’re making sure the industry isn’t on the sidelines. We’re capitalizing on a huge opportunity to grow and promote the sport, making sure fans of archery on-screen get a bow in hand to experience the thrill for themselves and learn how to participate close to home.”
Watch the USA Archery x Marvel video. Find a Try Archery Event near you to take your best shot and receive the collectible USA Archery X Marvel poster.
This Project was funded by the Multistate Conservation Grant Program F23AP00570, a program funded from the Wildlife and Sport Fish Restoration Program, and jointly managed by the U.S. Fish and Wildlife Service and the Association of Fish and Wildlife Agencies.
About USA Archery
USA Archery is the National Governing Body for the sport of archery, responsible for selecting and training men’s and women’s teams to represent the U.S. in the Olympic, Paralympic, and Pan American Games. We are committed to providing equal sports and recreation opportunities to every person. Archery is a sport that is open to everyone; it is inclusive of all ages, genders, and abilities.< Back to All News