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October 08, 2019

National Symposium Speaker Spotlight: Judi C. Adams, OptiTrain/OptiBrain

Expect nothing but the best at this year’s USA Archery National Symposium. Judi Adams, a two-time Olympic archer (1980 and 1996), will share the OptiTrain/OptiBrain neurofeedback products and tools with participants and demonstrate how coaches and athletes can use neurofeedback to improve their focus and attention skills. Adams’ foundational tenets of leadership were developed on the archery field with her personal coach and mentor and found that the steps to shooting a bow correlate to balanced performance in any arena.

Founder of Seeking Center, LLC, Adams had an extensive corporate leadership career at a Fortune 500 Financial Services company where she demonstrated a passion for leadership -- building diverse, collaborative teams capable of delivering unprecedented results benefitting all constituents. Judi has received numerous awards for leadership that attest to her strong will, competitive spirit and collaborative approach to winning. Judi has recently partnered with Debbie Crews, a renowned Sports Psychologist, to create and facilitate the Better Your Best®program designed to help participants from any arena enhance their performance.

Judi’s archery achievements include, gold, silver and bronze medals in high level competitions like World Championships, World Games, World Cups, National Championships, and Olympic Festivals. She was a 4-time Collegiate All-American and a member of the National Team for fourteen years. All these achievements pale in comparison to the knowledge and wisdom she gained on the journey toward an Olympic medal. While not achieved, Adams says that “not winning” has defined her character and challenged her to work through adversity in pursuit of the infinite future of possibility.

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