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May 03, 2024

With a focus on youth, WIN&WIN becomes title sponsor of 2024 JOAD Nationals

COLORADO SPRINGS, Colo. – One of the most respected names in sport, WIN&WIN, has agreed a new and improved partnership with USA Archery.

The Korea-based company, which was founded in 1993, has agreed to a multi-year partnership with USA Archery that includes being named title sponsors of the USA Archery JOAD Target Nationals & JOAD U.S. Open through 2026.

They will also be heavily associated with USA Archery’s live coverage of national events, acting as presenting sponsor of the livestream for the AAE Arizona Cup, the Easton Foundations SoCal Showdown and the Chinook Seedery USA Archery Target Nationals and U.S. Open.

“We want to build a stronger relationship with USA Archery and want to spread our technology and values to the USA,” said Luna Shin, Marketing Manager with WIN&WIN.

“There are already a lot of good archers in the USA but still, we want to grow together with them and support them to improve further ahead of the LA Olympics 2028.”

A venue which is home to the Albuquerque International Balloon Fiesta each October will host the 2024 WIAWIS USA Archery JOAD Target Nationals & JOAD U.S. Open in July, and registration is open for the event.

The venue for the event is Balloon Fiesta Park which is spread over 86 acres, with space for 20 game fields, and is ready to welcome the best young archers from across the USA from July 17-21.

It is 50 years since WIN&WIN founder Park Kyungrae set a new national record and became Korea’s first international archer. Struggling to compete in international competition, Park called time on his archery career and moved into coaching, triggering an unprecedented period of success for the Asian nation.

A leader within the sport for almost 20 years, Park then turned his attention to creating better equipment and - with the help of former teammates - WIN&WIN was founded. A student of the sport, Park had to learn about the mechanics of the equipment and did this by studying and analyzing the best bows at the time.

Laying claim to producing the winningest equipment in world archery over the past decade, WIAWIS stands for ‘Winning Action, Winning Spirit’ and refers to ‘the action and spirit of victory’. It represents the unwavering action and spirit for victory.

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