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Are you a coach, athlete, parent, or club leader interested in improving your skills and knowledge in the field of archery? Look no further than the USA Archery Virtual Symposium, where you'll have access to expert speakers covering a range of topics, including periodization of training, strength and conditioning, tuning, managing performance anxiety, better understanding skill aquisition and motor learning, and being able to coach different athletes.

We will also dive into how to build a community and explore several topics related to growing and marketing your archery business whether you are a coach or an athlete. This year’s symposium will also cover the hot topic of coaching athletes in competition!

Our symposium will be held entirely online, making it accessible to individuals from all over the world. You can attend from the comfort of your own home, office, or even on-the-go. This is the perfect opportunity to learn from leading experts in the field and gain insights into the latest research, trends, and techniques. Sessions are recorded (unless noted) and recordings are provided for all participants.

The USA Archery Virtual Symposium is packed full of evidence-based performance and coaching methods. Each year, we bring coaches, athletes, parents, and club leaders insights and information from world-renowned athletes, coaches, and subject matter experts. Our expert speakers will provide you with practical tips and advice that you can immediately apply whether you are a coach, athlete, parent or club leader.

Whether you're a seasoned professional or just starting out, our symposium is the perfect opportunity to enhance your skills and stay up-to-date with the latest trends in sports science, psychology, and coaching. This year’s symposium will leave you feeling inspired and equipped with practical tools to help you succeed.

2023 Registration Fees


  Member Non-Member

All Access
starting June 2



Early Bird All Access 
through June 13



Per session



Not a Member? Join today. Memberships start as low as $15. 

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Sessions will be recorded and sent to all registered participants if you miss the live time or want to review a session.

2023 Schedule

Date & Time Session Speaker

June 20, 8:00 pm ET

ArcheryPath Performance Analytics & Equipment Tuning Optimization

Tom Stevenson

June 22, 7:00 pm ET

Coffee Talk with the National Coaches

Kisik Lee, Chris Webster and Jonathan Clemins

June 22, 8:00 pm ET

Coaching for Neurodiversity

Donna Ricci, Psy. D.

June 22, 9:10pm ET

So You Want to Be a Professional Archer

Jimmy Lutz and Danelle Wentzel-Lutz

July 18, 5:00 pm ET

Understanding Skill Acquisition to Optimize Practice in Archery

Oliver Runswick, Ph.D.

July 18, 8:00 pm ET

Strength Training to Improve Performance in Archery

Christian Williams

July 18, 9:10 pm ET

How to Build Community Through Archery Programs

Brad Fiala

July 20, 8:00 pm ET

Equipment and Tournament Rules for Archers and Coaches

Kristy Wapniarski and Andy Neville

July 20, 9:10 pm ET

Finding the Balance

Fernando Lopez

July 26, 8:00 pm ET

Periodization-Based Training Designs for Archer Athletes: Necessary and Not Sufficient

Kyle Bissell

July 26, 9:10 pm ET

Coaching Athletes in Competition

Guy Krueger

August 2, 8:00 pm ET

Developing Coaches Through Effective Training

Sarah McQuade

August 2, 9:10 pm ET

Selling Yourself Starts with Telling Your Tale

Richard Fleming

August 15, 8:00 pm ET

The Business of Coaching

Brandon Wright

August 15, 9:10 pm ET

Research-Based Characteristics of Elite Archers 

Judi Adams and Debbie Crews Ketterling, Ph. D.

Interested in more coach education opportunities? Check out USA Archery's 2023 Coaches Workshop, a two-day in-person workshop that gives coaches a safe space to learn, grow and connect with other coaches. 

Speaker Bios

Andy Neville is the USA Archery Senior Director of Events and Officials. He is also a World Archery International Judge Candidate, World Archery Americas Continental Judge, US Archery Level 3 National Judge, and serves on the World Archery Americas Ethics Committee. He has had the honor to serve archery events for over a decade at from the local, state, national to international stages. His main goal is to enable judges through education in many seminars across the nation and webinars for the proper implementation of the intent of the World Archery rules. 


Brad Fiala is a USA Archery Level 4 Coach and has been a USA Archery member since 1989.  He has been a Jr. United States Archery Team Member, Collegiate All-American, Assistant Coach with James Madison University Archery, and held International Team Staff positions for Para World and Para Pan Am Championship events.  Brad has been a USA Archery staff member for 6 years and resides in Colorado Springs with his son.


Brandon Wright is the head coach of Rising Phoenix Archery and has been coaching for 13 years. He is also a Regional Elite Program Coach, Level 4 NTS Coach, Level 3 NTS Coach Trainer, Level 2 Instructor Trainer. He began Rising Phoenix Archery as a way to give his son access to a practice facility. Most programs were too far away to travel in the winter and were focused mostly on hunting and not target archery. Now this has become his singular profession. As a coach, I now lead the largest archery training program in the US with over 400 weekly participants. As an archer I achieved USAT in 2021 and multiple State Championships to my credit.


Christian Williams is a certified Strength and Conditioning Coach and the owner of Archery Strong LLC. Christian has a degree in Exercise Science and has seven years experience working in the Sports Injury/Peformance field. He is also a certified Movement and Corrective Excercise Specialist, USA Weightlifting Coach and an archer and bowhunter. His passion is that people get to experience all of the ways archery can improve their lives and themselves as a person. Christian not only talks about winning tournaments, but also using archery as a platform to refine character, build discipline, and endure challenges.


Debbie Crews Ketterling, Ph.D. is the President and CEO of Opti Brain. With a rich history spanning 30+ years of both research and applied Sports Psychology, Dr. Crews has created systems designed to improve performance in a variety of arenas. In preparation for launching the Opti Brain products, she has collected an immense amount of data from golfers, archers, and shooters as well as the special needs population (ADHD, Autism). Over time, her work has expanded to include basketball, baseball, education, and the military.

Recognized by many as top in her field, Debbie has garnered significant acclaim in the form of awards, invitations for speaking engagements, and as a consultant for cutting edge research and application. Additionally, she is sought after for performance coaching (Sports Psychology) by high ranking athletes in many sports.  

Dr. Crews Ketterling’s science accolades include such accomplishments as being Chair of the World Scientific Congress of Golf which is the only research organization for golf across the world, receiving the Science in Golf award for best science in golf, receiving the Sport Psychology Dissertation of the Year Award from both the American Psychological Association and the Sport Psychology Academy. Her credibility in this arena is further supported by receiving patents for both an original golf putter design and the Opti Brain feedback training system.

A respected teacher, Debbie is a Master Professional for Golf who assisted with the development of the Teacher Education Program for the LPGA and has received a number of awards including but not limited to: LPGA Central Section Teacher of the Year, LPGA Central Section Professional of the Year, Ellen Griffin Excellence in Teaching, LPGA Western Section Teacher of the Year, America’s Best Women Teachers (8th), Golf Digest Top Teachers, Golf for Women Top 50 Teacher and was recently inducted into the LPGA Hall of Fame. Currently, Debbie is preparing future champions through her work with the Arizona State University Golf teams and private practice with athletes from a number of sports.


Donna Ricci, Psy.D. received her doctorate in psychology in 1993. During her career she has worked in many mental health setting treating people with a variety of mental health challenges. When she became an archer, she recognized how valuable this sport is for mental health wellness. When she opened Archers Artemis  in 2015 she began to see those benefits in action for people with  ADHD, Autism Spectrum Disorder, Trauma, Anxiety and Depression as well as people with developmental disabilities. In 2017 she became a USA Archery Level 4 NTS Coach. Currently she has a private practice and teaches and coaches archery to hundreds of students each year.


Fernando is a highly curious, creative, and playful peak performance coach who has learned and adopted a multitude of counseling and coaching styles to maximize his ability to teach and connect with others. His philosophy is centered on the belief that every individual has a story to tell, and in order for us to be at our best, we must all venture out and accept the call to adventure.

Since 2012, Fernando has been on a mission to provide high quality peak performance coaching to the masses. His career includes extensive work with English and Spanish speaking professional and Olympic level athletes and coaches, business executives, and service members within the US Army, USAF, Coast Guard, USMC, & US Navy. In addition to consulting work, Fernando also served as an Associate Professor and as the Director of Fieldwork and Supervision for the Sport Psychology program at John F. Kennedy University.

Through Fernando’s vast and varied experience, he also finds ways to bolster his consulting through his hobbies which include improvisation, Brazilian jiu-jitsu, table-top role-playing games, and traveling. He is a firm believer that one can learn from anything and that one must be a practitioner of their craft in order to gain the wisdom needed to connect and help others.

Fernando currently lives in the SF Bay Area, and when not engaged in consulting or his hobbies, he can be found having dance parties with his daughter, walking his dog Willow, talking with his wife about their next vacation spot, or working to finalize his first children’s book.


Guy Krueger has been involved in archery for over 35 years as an archer, coach and coach educator. USA Archery’s Director of Education and a Level 5-NTS Coach, Krueger has served as Assistant National Head Coach, Women’s Head Coach and High Performance Manager for USA Archery in the past. As an athlete, he spent 5 years in the Resident Athlete Program, won the World University Championships and was a 7-time National Champion. Krueger earned his undergraduate degree in Mathematics from Texas A&M University and is a graduate of the US Olympic Committee’s National Team Coaches Leadership Education Program. In addtion to archery, he has coached a number of different sports including rugby, soccer, and baseball.


Jonathan Clemins is the Paralympic Head Coach for USA Archery, and the Assistant Archery Coach at the University of Pikeville.  Clemins is a Level 4-NTS Coach with over 20 years of experience as an archer, coach, and bowhunter. Prior to coaching professionally, Clemins was a law enforcement officer where he served as a SWAT Team member, firearms instructor, and competitive pistol shooter for nearly 10 years. He resides in Kentucky with his wife, Sarah, and children, Cameron and Nora.


Judi is a two-time Olympic athlete who, after the heart breaking boycott of 1980 persevered against the odds to realize her dream in 1996 as a member of the U.S. Olympic archery team that competed in Atlanta, Georgia.  Upon reflection of her philosophy on coaching and leadership, Judi became aware that the foundational tenets of leadership that she holds dear were actually developed on the archery field with her personal coach and mentor and that the steps to shooting a bow correlate to balanced performance in any arena.

Judi Adams founded Seeking Center, LLC after an extensive corporate leadership career. During her corporate career at a Fortune 500 Financial Services company, Judi demonstrated a passion for leadership -- building diverse, collaborative teams capable of delivering unprecedented results benefitting all constituents (employee, customer and shareholder).  Judi has received numerous awards for leadership that attest to her strong will, competitive spirit and collaborative approach to winning. More recently,  Judi has partnered with Debbie Crews, a renowned Sports Psychologist, to create and facilitate the Better Your Best® program designed to help participants from any arena enhance their performance (sports, business, music, etc.).

An accomplished public speaker, certified Level 4 archery coach, certified training facilitator, and author of two books focused on performance, Judi has demonstrated the ability to accelerate skill development in others. Her archery achievements include, gold, silver and bronze medals in high level competitions like World Championships, World Games, International World Cups, National Championships, and Olympic Festivals. She was a 4-year Collegiate All-American and was a member of the National Team for fourteen years.  All these achievements pale in comparison to the knowledge and wisdom she gained on the journey toward an Olympic medal.  While not achieved, she can safely say that “not winning” has defined her character and challenged her to work through adversity in pursuit of the infinite future of possibility.


Kristy Wapniarski is a Continental Judge with World Archery Americas and a Level 3 National Judge with USA Archery. She served on the Officials and Rules Advisory Council for the west region for the past 4 years, is the President of the Arizona state association - USA Archery Arizona, and has been the Tournament Chair for the AAE Arizona Cup since 2019. She works with USA Archery as the National Events Coordinator. She has owned a business providing administrative support and services for almost 20 years and has an educational background in business management, human resources, and public administration.



Kyle Bissell lives in Greenfield, MA, with his wife and two daughters. He has a Masters in Education, and is a Ph.D. student at Rocky Mountain University of Health Professions. Besides teaching a graduate course in motor learning for the Exercise and Sport Studies Program at Smith College, Bissell is a USA Archery Level IV NTS Coach, Level III Coach Trainer, Level I & II Instructor Trainer, USA Archery Regional Elite Program Head Coach (East),  and founder and head coach at Sattva Center for Archery Training (12yrs). Coach Kyle also assists with the training and development of USAA Level IV Coach candidates and is one of the two primary authors of the new USAA Level III Coach training curriculum. Bissell was an athletic director at the high school level, physical education teacher at the elementary level (8 yrs.), and a Level III Professional Ski Instructor of America (13 yrs), where he earned inclusion in Skiing Magazine (1997) as among the 75 best ski instructors in the USA for children. He has worked for the adventure education and outdoor programs at Harvard University, College of the Atlantic, and Green Mountain College.  Recently, a custom archery-based professional development program Bissell designed was published as a case study in a book for school administrators. He has actively studied and applied the art and science of teaching motor skill acquisition for 29 years.


Dr. Oliver Runswick is a Lecturer in Performance Psychology in the Institute of Psychiatry, Psychology, and Neuroscience at King’s College London. His academic interests focus on applied research under four main themes of exercise and cognition, perceptual-cognitive skill, applied vision, and motor learning and control. This work is often underpinned by applications of new technology, such as virtual reality. Ollie applies his work in a variety of domains including sport, education, military, and clinical populations and is experienced in delivering consultancy and professional development in a wide variety of settings, with a focus on sport. He is a Senior Fellow of the Higher Education Academy, Chartered Psychologist, and BASES Accredited Sport and Exercise Scientist, Editorial Board Member for the Journal of Sport Sciences, and a member of the Expertise and Skill Acquisition Network’s committee.



Tom Stevenson is President of Stevenson Analytics, and the developer of the ArcheryPath Performance Analytics & Equipment Tuning Optimization platform, after of over 50 years of experience in Olympic Recurve archery. He holds a BS in Engineering and an MBA in Entrepreneurship. He has spent over 30 years in software development and engineering consulting, working with such companies as Boeing, Allied Signal, and Easton. Along with George Tekmitchov, he was part of the design team that developed the Easton X10 arrow shaft. He has served as President of USA Archery, a USOC board member, and a board member for the NAA Foundation. As a competitive archer he has represented the USA internationally, has been on the USAT many times as a collegiate, senior and as a Master. He has won over 20 national championships during his competitive career. He is a Level IV NTS coach and currently coaches the Oklahoma Storm JOAD Team and has worked with many top archers to optimize their equipment to shoot as well as they do.



Sarah has spent 20 years working as a performance coach development consultant. Initially based in the UK, she led the technical development of the UK Coaching Certificate (UKCC), a professional coaching qualifications framework. In 2005, in response to the culture shift in UK sports she created e.t.c coaching consultants, an independent coaching consultancy practice. e.t.c worked with numerous sports organizations to build their coaching systems, create their coach development programs, and educate and inspire a network of coach developers. Based in the USA since 2013 Sarah has continued to work in performance coach development in various domains including sports, business and health and wellness. Clients include the International Council for Coaching Excellence, World Rowing Federation, US Olympic and Paralympic Committee, the US Center of Coaching Excellence, University of Delaware, USA Football, United Soccer Coaches and TB12. 

She is an active coach developer and has served as a lead presenter for the Coaches Workshop.


Kisik Lee is the National Head Coach for USA Archery. From 1981 to 1997, he was Head Coach of South Korea, and in 1997 he moved to Australia to become National Head Coach assisting Simon Fairweather to win the Men's individual Gold in front of his home fans at Sydney 2000 Olympics. In January 2006 he became the National Head Coach for the USA Archery. Coach Lee has always invested a lot of time in the scientific aspects of archery. He studies biomechanics, technique, body control, muscular requirements, mental concentration, and other elements, which he believes, are essential to becoming an elite competitor. Coach Lee’s coaching experience spans nine Olympics.



Chris Webster is the USA Archery Assistant National Coach. Who specializes in recurve and compound archery with over 30 years of experience. Chris has worked within the archery industry for years and helped develop some of the most innovative and winning archery products on the world stage. Chris enjoys hunting, fishing, and all kinds of shooting sports. He lives in Charlotte, NC with his family and two dogs. 


Jimmy Lutz is a professional compound archer that has represented Team USA at several international events. He is the 2019 World Champion and also won a team gold medal at the 2021 World Archery Championships. He has won 2 World Cup stages as well as 3 team silver medals and two bronze team medals on the World Cup Circuit. He is currently ranked number 1 in the U.S. in the compound division. 


Danelle Wentzel-Lutz is a professional compound archer originating from South Africa. Danelle now competes for Team USA and is currently the number 1 ranked female compound archery in the U.S. She was competed internationally since 2011 and has won individual gold medals at 2 outdoor World Cup stages(individual and team) and also won a team bronze medal at the World Archery Indoor Championships in 2014.. 


Richard Fleming is the Senior Director of Communications and Marketing for USA Archery. He is an experienced former BBC journalist, who enjoys telling stories and creating vibrant, entertaining, and informative content. He has worked extensively in newspapers, TV, radio, digital, media strategy, content creation, and communications. Richard is a native of the U.K. and was brought to the U.S. by the sport of soccer. Fleming was a TV host and commentator covering Major League Soccer, but has a vast experience in many sports including boxing at the London Olympic Games in 2012, as well as Wimbledon tennis. 


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